Expanding television.

We are stretching the boundaries and making television better every day.   Created by the country’s leading cable television operators, Canoe is expanding relevant, measurable engagement with viewers, deepening their experiences with programming and commercial messages alike.  We enable national programming networks with a growing portfolio of advanced capabilities including interactive television (ITV) and soon Dynamic Ad Insertion (DAI) for video on demand.

Canoe has created the largest national interactive platform on television to date. Programming networks and national advertisers now have the power to engage consumers on a deeper level and turn traditional viewing into exciting, interactive action.

Our ITV products are transforming television from monologue to dialogue, endowing consumers with the “power of now” and ability to get more involved with the content they love.  Advertisers can create more meaningful and direct connections with viewers, while at the same time advancing their brand-building efforts.  ITV, enabled by Canoe, is offered by our MSO providers in more than 25 million households on select networks– and growing.  This is nearly 60% of all digital cable homes, including 65 of the top 75 DMAs.

With national DAI, Canoe will help programming networks to realize the power and value of the on demand platform, enabling flexible advertising support that is beneficial not only to the companies that create and distribute content, but also to viewers who want access to more of their favorite programming on their own personal schedules.

Canoe is headquartered in New York with advanced technology operations and labs in Colorado.

Welcome to Canoe.