tmcnet.com – CableLabs (News – Alert) recently hosted an interoperability event that focused on advanced advertising over cable. In addition, the event demonstrated how cable operators can insert targeted ads in VOD programs. The major highlight of the event was from Canoe Ventures, owned by the six biggest U.S. MSOs, which showcased its national VOD Dynamic Ad Insertion platform as a “key benchmark” for participating suppliers.

cable360.net – At the most recent interoperability event hosted by CableLabs, participants focused on the integration of national and local advertising content and the delivery of specific viewer-relevant messages within video-on-demand (VOD) sessions.

CED Magazine - Cable moved a few steps closer to developing an industry-wide common advertising platform during a set of interoperability tests at the end of last month. CableLabs said that several combinations of equipment from various vendors that previously hadn’t been tested together turned out to operate with each other, all demonstrating the ability to perform dynamic ad insertion in VOD streams.

Multichannel News – CableLabs says systems for dynamically inserting ads into video-on-demand content are ready for primetime, although business agreements between programmers and cable operators are still needed to turn VOD advertising into a big-time business. Canoe Ventures, owned by the six biggest U.S. MSOs, demonstrated its national VOD Dynamic Ad Insertion platform as a “key benchmark” for participating suppliers.

Light Reading – Integration of national and local advertising content and the delivery of specific viewer-relevant messages within video on demand sessions were among multiple highlights from a Jan. 23-27 interoperability event hosted by CableLabs® focusing on advanced advertising over cable. Canoe Ventures demonstrated its national VOD Dynamic Ad Insertion platform as a key benchmark for participating suppliers.