Polling is an in-program, interactive application that asks viewers to voice their opinions and give feedback to relevant questions tied directly to a show’s content.

Marketers can sponsor multiple poll questions per hour with results presented later in the show. By leveraging this interactive social activity, brands can create a deeper connection with viewers and enhance their viewing experience.

Polling paired with a traditional ad (appearing between the poll and the result segments) can dramatically lift brand metrics, including brand recall and purchase intent.