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Canoe transforms television into an interactive experience and makes the protection of viewers’ privacy a top priority. Canoe’s innovative applications – RFI, Polling and Trivia, are not only fun and exciting but safe and secure new ways for viewers to engage with advertisers’ offers and favorite television programs. Canoe’s enhanced-television products come with built-in privacy protections for consumers.
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How Canoe’s applications work:
RFI
RFI, “Request for Information,” enables advertisers to engage viewers with special offers, coupons or samples. RFI-enhanced ads prompt consumers to accept, decline, or do nothing, to respond to offers using their remote. If the viewer accepts and confirms their choice, the person’s name and address are sent to a secure fulfillment house that mails the requested coupon, sample brochure or other fulfillable item.
Polling
Canoe’s Polling application asks for and shares aggregated opinions of viewers on topics related to a program. Overlays appear on the screen during a show and prompt the viewer to take part in a poll. The viewer has the option to vote, decline, exit, or do nothing and the question disappears in seconds. Results from the poll appear on the screen later in the show.
Trivia
Canoe’s Trivia application engages viewers by testing their knowledge on topics related to the program they are watching. During a show an overlay appears on the screen prompting viewers to play a Trivia game. They can choose to play or decline by using the TV remote. If the viewer declines, trivia questions will not appear onscreen for the duration of the program. If the viewer chooses to answer, the correct response to the question will be presented immediately and game scores will appear onscreen while playing the game.
Viewer Privacy Protections
Canoe collects channel tuning data during Polling and Trivia applications to measure the aggregate size of the viewing audience watching a program or commercial to its conclusion. In Polling, cable companies collect viewers’ votes and send the totals to Canoe for nationwide tabulation to share with the viewer.
In RFI, Polling and Trivia, Canoe only receives de-identified data. Personal information is never shared without permission from the viewer.
Other measures to protect the privacy of viewers include -
- We require our partners to encrypt mailing data (translate mailing data into a secure code) before transfer.
- Partners must destroy all mailing data after a campaign is complete.
- We use only group or combined data, which cannot be traced back to any one person.
Canoe is committed to making viewers’ privacy and security a top priority.
For more information, please send an email to privacy@canoeventures.com
This privacy statement was posted on December 21, 2011