Request for Information (RFI) is an
in-ad, interactive application that enhances traditional advertising and lets marketers actively engage viewers with compelling invitations to receive brand and product information.

With RFI, consumers can instantly request coupons, samples, brochures and other information simply by using their remote control. RFI opens a dialogue between your brand and the viewer and data shows that it also increases brand health metrics among all viewers, whether they selected the offer or not.