Trivia is an in-program, interactive application that lets marketers create and sponsor relevant in-program trivia questions tied to a show’s content.

Trivia answers are instantaneous, and with the capability to ask multiple questions per hour, it gives brands multiple touch points within a program. This provides new opportunities to communicate marketing messages and to create an impactful brand connection with the viewer.

In conjunction with a traditional ad spot, Trivia dramatically increases key brand metrics, including brand recall and purchase intent. Trivia lets marketers engage more deeply with viewers while giving them a fun and rewarding game that lets them connect with their favorite programs.