VOD DYNAMIC AD INSERTION

VOD Dynamic Ad Insertion (DAI) provides the flexibility never before seen in Free On Demand (FOD) advertising by letting marketers easily schedule and place advertising into FOD video content.

Currently, national FOD advertising is embedded into programs when it's added to the FOD library. Since this advertising is infrequently updated, it makes it difficult for marketers to flexibly incorporate FOD advertising into campaigns.

DAI solves this problem by dynamically inserting ads into FOD national commercial breaks at the time the title is viewed. Marketers can now flexibily schedule ads by day-part, title, series, genre and more, making their message more relevant and timely no matter when the viewer watches the program.

RESOURCES
  
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Viewer Value
  • Larger, ad supported, FOD libraries and program selection.
  • Greater access to popular titles, sooner.
  • Advertising that is more timely and relevant.
Brand Value
  • New, less cluttered ad inventory reaching viewers with more relevant messages.
  • Flexible scheduling by day part, title, genre.
  • Speed to market, single access point across MSOs.