INFORMATIONAL DECKS
Check out the links below to get some more information on topics Canoe covers
Canoe Verified Beacons - Canoe's Position on how to alleviate wrongful Invalid Traffic error messages from the MVPD VOD business
Canoe Stance on IVT with MRC - Canoe's proposal for how to alleviate discrepancies between 1st and 3rd party reporting in MVPD VOD
VAB - VOD Viewing - The Video Advertising Bureau's performance statistics on, and the value of, MVPD VOD
VAB - Five Fast Facts - Opportunities in VOD Addressable - The Video Advertising Bureau's performance statistics on, and the value of, Addressable TV advertising
FreeWheel - Video Marketplace Report - Report on the entire US non-linear video marketplace, through the lens of customers that utilize the FreeWheel platform
Era of Addressability - A good primer to what Addressability is and why it is beneficial to your media plan
VAB - Today's Innovations in Measurement - Case study that shows Canoe's large scale of Canoe Addressable