On LINEAR ADDRESSABLE, 32 different TV Networks ran spots on 96 addressable campaign lines

On VOD Platforms, 19% ad impressions were placed on traditional QAM set-top-box, and 81% on other devices

82% of VOD impressions were from external campaigns, 18% from internal promo campaigns

81% of VOD external campaigns were sold through direct sales teams, and 19% sold through PRIVATE MARKETPLACES and PROGRAMMATIC

VOD AD FREQUENCY in an episode, 58% of the time, consumers saw the same campaign ad only 1 time